Two days following the MSG show, Kanye performed “Ultralight Beam” on Saturday Night Live, announcing that the album would be streaming exclusively on Tidal. The show, along with barrage of Tweets from Ye about “T.L.O.P.’s” production, have provided fans with a sense of closeness to the artist, the process, and the product has been at the core of The Life of Pablo, from its inception to its release. YS3’s accessibility set it apart from the hyper-exclusive Fashion Week shows that have been taking place throughout the city. The fashion show/album release party was open to the public and also streamed online by Tidal, although frequent glitches caused by “over 20 million people logging in at once,” according to the service, caused some viewing issues for higher-res streaming. The release of Kanye West’s long-awaited seventh album has been a nearly year-long spectacle that doesn’t seem to have an end in sight.Īfter erratically teasing title changes (from So Help Me God to SWISH to WAVES to the cryptic T.L.O.P.) and tracklists via Twitter (even going so far as to offer f ree Yeezys to fans who correctly guessed the album’s name before its release), Ye finally streamed The Life of Pablo during the debut of his Yeezy Season 3 collection at Madison Square Garden on February 11.